Agencies & Brands · Interactive installation · Computer vision

Nike React — Interactive window

Company
Novaworks ↗
Client
Nike
Format
Interactive installation · Computer vision

Original video: Facebook →

The project

Brand activation with one screen and two cameras: one showed the other side of the billboard so the screen looked like a window; the other faced the people walking by, detected their faces with OpenCV and triggered different alpha-channel videos over the scene.

My contribution

  • ▸Programming and integration of OpenCV in Unity.
  • ▸Face detection and alpha-video triggering logic.
  • ▸Defined and solved the technical challenges of the setup and on-site implementation.

© Novaworks. All rights reserved. Project developed at Novaworks for Nike; images and videos are shown for portfolio purposes only.

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