Agencies & Brands · Interactive installation · Computer vision
Nike React — Interactive window
- Company
- Novaworks ↗
- Client
- Nike
- Format
- Interactive installation · Computer vision
Original video: Facebook →
The project
Brand activation with one screen and two cameras: one showed the other side of the billboard so the screen looked like a window; the other faced the people walking by, detected their faces with OpenCV and triggered different alpha-channel videos over the scene.
My contribution
- ▸Programming and integration of OpenCV in Unity.
- ▸Face detection and alpha-video triggering logic.
- ▸Defined and solved the technical challenges of the setup and on-site implementation.
© Novaworks. All rights reserved. Project developed at Novaworks for Nike; images and videos are shown for portfolio purposes only.
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